Koalafornia
My 19 year-old sister visited San Diego last weekend – and we had a blast. She can’t join the rest of the family when they fly out from NJ for my graduation next month, so we got to have some sibling time with just the two of us. I’m not even sure where to begin – our schedule was packed from the moment she arrived. I took her straight to Pacific Beach after picking her up from the airport – it was her first time in San Diego – and she absolutely fell in love.
The fun continued throughout the week. We got pizza in Mission Beach (and bought her an “MB” bumper sticker – it matches her initials!), went to a Padres game, hiked Torrey Pines, and traveled all over the UCSD campus. Meg earned her green t-shirt by becoming a stern advocate of the “Kill The Cup” campaign.
And of course, we found time to hit the San Diego Zoo. I brought the video camera along for our 3-hour day at the zoo, and edited the footage down to a 75-second video. I’ve probably watched it two dozen times already. It’ll forever serve as a reminder of the great week we spent running around San Diego!
$70 Later
Over the past month and a half, we’ve noticed that Wednesday afternoons at Goody’s tend to be the most popular time for winners to come claim their prizes. Today was no different – daily and weekly winners alike came by to pick up their Triton Cash cards. And boy, were we ready. For some reason, I happened to have our ‘white billboard’ in my backpack.
You know – the unnecessarily large sheet of white poster paper with the gift card in the middle. (Full disclosure: we *reuse* the same sheet of paper in each winning photo, and the sheet itself is on its second life – we pulled it from a used easel board, the opposite side 
has writing all over it.)
Caroline, our 5/5 winner, came by to collect her $10. It was actually her second attempt at picking up her prize – last Wednesday was so popular, we ran out of cards to give away! (True story: we actually paid one winner $10 in American dollars to make up for our poor planning.) Everardo also paid us a visit – he won for the 2nd time on 5/12. His first victory came on 4/17 – back then, he came by Earl’s to claim his ten bucks. [Read More...]
Cust Dev on the Campaign Trail
Hands down, my favorite part of this campaign is interacting with customers at the coffee shops. Whether it’s surprising the owner of a reusable mug with a complimentary coffee, or a casual conversation with one of our regulars, I love seeing people’s positive reactions to Kill The Cup. Over the past week, there have been a number of encounters that stuck out.
It begins with some of our “power users.” At Roger’s last week, there was a rush of cup-killers that have uploaded at least ten photos during the campaign. Christine H. (tied for 13th on the iPad leaderboard) came by to claim the $10 gift card she won in May 1’s daily raffle. We also ran into Vicky S. (6th place on the iPad leaderboard – 2.9% chance of winning with two weeks to go) – she’s always on her way to a meeting, but always makes time for a morning coffee and a KTC upload!
New users are just as fun. I approached an unsuspecting undergrad and bought him a free coffee for having his own mug. I’m pretty sure he was able to absorb at least some of the information I was putting out. When the clerk asked if he wanted room for cream, his response was “Honestly, I don’t even care.” The only other item in his purchase was a multiple choice scantron – he was on the way to a midterm. Hopefully he cared a bit more about the exam.
